Drinkable advertising by Coca Cola

Dic 23rd, 2016 | Di Altri | Categoria: Unusual Communication

As #coca_cola says, “NEXT TIME YOU’RE THIRSTY, DRINK AN AD”
A drinkable advertising creates the illusion that you actually taste the campaign and that’s why they collaborated with Shazam, helping the audience enjoy a Coke Zero with the help of technology. By “Shazaming” the ad, viewers see Coke Zero pouring in the screen of their smartphones, filling a glass, which ends up into an actual free Coke Zero that can be redeemed on big retail stores across the US.

(Declaration: We do not own any of the copyright or intellectual properties of this video, This is purely for sharing and awareness. It is not for commercial purpose.)

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